Swirl Packaging Design

Designing the packaging for Swirl posed a unique challenge in making it both visually appealing and cost-effective. Since production of the lines were going to be Swirl’s biggest expenditure, I decided that only using the lotion line color and black would be the solution.

For the packaging, I changed the “swirl” in the logo to match the colors of the product line. I kept the name black so that it would stand out on the white background. I then went to work on creating the icons and the lotion description.