Swirl Logo Design

Swirl was a start up, all natural lotion company. I was approached to develop their logo, business cards and packaging for their three lotion lines.

As a budget brand that markets to all ages, they wanted a logo that would be clean, versatile, and able to stand out against their competitors. To compliment their tagline “We have you covered. Literally”, they requested their corporate logo colors reflect how their products work both day and night.

After some research and discussions with the client, I decide the best route would be a combination mark. I felt that the “swirl” logomark incorporated with their logotype could add versatility they needed. Not only could it stand alone once the brand was established, it’s colors could change according to usage.

Presented with this idea, along with colors for their daily, nightly, and calming lotions, Swirl was extremely pleased.