Game Swap Logo Redesign
Game Swap is a vintage game and collectables shop in Kettering, Ohio. For over 10 years they’ve been well known for their selection of hard to find vintage games, but when customers were asked to describe their logo, most were at a loss.
When Game Swap first opened, they had a logo made for their shop sign and business cards. Over the years though, their Facebook page, which is utilized as their only web presence, has had an assortment of variations of “Game Swap”, but nothing unifying or identifiable. This is where I was asked to help.
When I was brought in by their manager to undertake the logo redesign, the brief was pretty simple. Game Swap wanted to keep the red and green colors, but wanted a logo that would better represent their niche market. They requested the logo be fun and bold, and easily translatable when used on business cards and other print assets.
I set to work creating a few variations that were more modern, but felt they lacked the niche style they were looking for. After a few edits, the final logo was created using the font Chuck with the addition of “pixel boxes” to cement the vintage look.
After the logo was approved by the manager, I mocked up a Facebook page, business cards, gift cards, and bag to show the cohesiveness of their new design.
The business card and gift cards were done pixel by pixel, and the font Nintendo NES was used to compliment the retro vibe. The bags were done in one color, as to keep printing costs down.
Overall, the redesign went well. The team at Game Swap has been very excited about the possibility of using these new assets. While the new redesign will definitely improve company cohesiveness, it is still pending on the owner’s approval.
Programs used: Illustrator, Photoshop, After Effects and Dimension.